Jay The King Drops Sensational Track “Your Matter” on Nigeria’s Independence Day

In a jubilant tribute to Nigeria’s Independence Day, James Olikpe, the talented Nigerian musician based in the United States, has unveiled his latest musical offering, “Your Matter.” Released on October 1st, 2023, this song is a fusion of captivating lyrics, electrifying vocals, and traditional Afrobeat rhythms, promising listeners an irresistible groove that resonates with the heart and soul of Nigerian music.

The inspiration behind “Your Matter” stems from a universal experience – the pursuit of happiness in relationships. James Olikpe, who goes by the stage name “Jay The King,” shared, “I wanted to create something relatable for everyone who has tirelessly attempted to bring joy to someone’s life, only to eventually give up on a person who never seemed to make time for them. I believe this story resonates with everyone at some point in their lives.” The track was meticulously produced by the fast-rising music producer, Playboy X.

“Your Matter” is a testament to Jay The King’s musical prowess, blending Afrobeat and Afropop sounds that have gained international acclaim. Influenced by legendary artists such as Fela Anikulapo Kuti, 2Face Idibia, and PSquare, Jay The King has crafted a unique musical identity rooted in the rich traditions of Nigerian music.

Although Jay The King now resides in San Francisco, California, his musical journey began in the vibrant city of Ibadan, Nigeria. Later, he further honed his skills in Lagos, Nigeria, where he pursued a degree in Business Administration at the prestigious University of Lagos before relocating to the USA.

“Your Matter” not only showcases Jay The King’s signature sound but also reflects his ability to captivate audiences worldwide. His smooth vocals and keen ear for exquisite beats have earned him a loyal following among music enthusiasts in the Bay Area, Nigeria, and beyond.

Jay The King’s talent has not gone unnoticed, as he has graced stages across the United States, opening for renowned artists such as Tiwa Savage, Olamide, Omah Lay, and many others. His ability to craft hits like “Fire,” “Make Money,” “Common Sense,” “Fi E Shaya,” “Tease Me,” and more showcases his versatility and musical ingenuity.

Jay The King, is diligently working on his second EP, promising fans even more exceptional tunes in the near future.

Music enthusiasts and Afrobeat lovers alike are urged not to miss the chance to experience the magic of Jay The King’s latest track, “Your Matter.”