Peak Milk withdraws offensive picture, apologises to CAN over Easter advert

The management of FrieslandCampina WAMCO Nigeria Plc, have apologized to the Christian Association of Nifgeria, CAN over the offensive picture used in advertising milk for the Easter celebration.

The manufacturers of Peak Milk had used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, saying the social media’ advertisement has been withdrawn.

While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation said it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”

The Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”, obtained by the PUNCH on Tuesday morning (4:24 am).

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.

In a statement made available to The PUNCH by its General Secretary, Joseph Daramola, WAMCO described the advertisement as “insensitive, offensive, and totally unacceptable.”