2023: Stop responding to PDP’s ‘unknown’ gov’norship candidate’s allegations against Zulum – Aide

Malam Isa Gusau, media strategist to Governor Babagana Umara Zulum has urged Zulum’s network of social media promoters to resist the temptation of responding to any of the spurious allegations coming from someone he described as “unknown governorship candidate (UGC) of the PDP in Borno State”.

Below is Gusau’s message:

“Let me as always, start by once again conveying Governor Babagana Umara Zulum’s profound gratitude to everyone of you using social media platforms to consistently promote the developmental activities of the state government. You definitely share in Professor Zulum’s undivided efforts to speed up Borno’s ongoing recovery from the catastrophic impact of over 12 years of insurgency.

As you may have observed, in recent days, an unknown governorship candidate of the PDP in Borno State has been granting all sorts of political interviews, releasing series of political articles targeting Governor Zulum ahead of the 2023 governorship election.

On the surface, it would seem that the unknown governorship candidate wants to square up, but from our experiences with such personalities, the man simply wants us to respond so that he will eventually become popular.

Fact is that he is not quite known even within the PDP stakeholders in Borno State.

Since 18 years ago, while I served as state correspondent in Borno State and later as regional editor for the six states in the northeast, I had alongside my respected colleagues, journalists in Borno State, covered and reported many activities of the APP-ANPP, PDP and lesser political parties in Borno State. I interacted with most of PDP’s stakeholders in the state.

In all of these, I never came across the name of the man who recently became governorship candidate of the PDP in Borno State.

From my enquiry, many stakeholders of the PDP in Borno State, still do not know the man.

He is an unknown governorship candidate. A UGC.

Apparently, the man has realized this and is doing everything possible to attract our media reactions, hoping to gain from Zulum’s God-given publicity that is both nationwide and global.

The unknown governorship candidate (UGC) wants us to respond to his spurious allegations so as to make him popular.

We must not play into his kindergarten political playbook.

Please ignore him. Do not ever mention his name.

Focus your energy and time towards continued highlighting of Zulum’s developmental activities that are touching lives.

Should you feel the extreme need to respond, when for instance, the UGC says there are no schools in a particular area, simply showcase videos and photos of relevant schools with evidence of locations. Apply same for all sectors.

Thanks to you all, Zulum’s publicity has been evidence-based. Everything he does is accompanied by videos and photos. Let’s use them where necessary.

Avoid any debate, please.

We must never be distracted, certainly not by an unknown governorship candidate.

May God continue to bless you all for complying.

May Allah grant Borno State the enduring peace and prosperity that Zulum and his team have been working to achieve, of course with the critical support of the good and indomitable people of Borno.